Online content marketing is mostly about making a connection with your target audience and building worthwhile relationships with others in your niche. Seo is needed. Since the fact is you invest time and effort into your writing, you want to see tangible results.
what if your posts aren’t getting the engagement you need to take your digital media platform to the next level? How can you create content that deepens your connection with your readers?
The answer might lie in the reason why we take in certain information, while overlooking other content.
Emotions overpower intellect when we make decisions
Emotions almost totally control our decisions and experiences. For instance, when we run into trouble or experience a strong emotion like fear, we tend to obsess over it. We can become irrational or worse.
our fear overshadows and prevents logical thought processes. When the problem is relieved, we’re free from the constraints of our emotions. We’re more open, agreeable, and compliant. We’re able to think rationally again.
Everything starts with emotion. Memories affect our thoughts and opinions; feelings affect our moods and behaviors. The human limbic system is the gatekeeper for all higher thought processing and evaluation.
To build relationships with your audience, you have to first connect with readers on an emotional level.
Because when emotion is missing, we’re not really engaged.
If readers aren’t interested and engaged, they’re not likely to keep reading. And even if they do read your content, they’re not likely to digest it; it’s less likely to make an impact on their lives.
You don’t want them to eat your content without absorbing the nutrients, so how do you get readers to absorb your writing?
You need to fascinate them.
Fascination is a magnetic force
Fascination has the ability to produce intense focus — that feeling you’ve lost track of time since you’ve been completely drawn in to one activity. Fascination enables you to get the emotional response you want.
Bestselling author, brand consultant, and Authority Rainmaker keynote speaker Sally Hogshead, commissioned The Kelton Fascination Study and found there are seven basic facets to fascination.
Alert (or Alarm) creates urgency. It screams consequences, danger, and loss. It’s the screeching tires that flood your body with adrenaline, the Hells Angel parked next to you, and the police sirens behind you. It focuses on what is most feared, not what’s most likely to happen.Mystique arouses curiosity with unanswered questions. It’s bait pieces, limited access, and unsolved mysteries. Alien abductions and D.B. Cooper. The Bermuda Triangle and Taman Shud.Passion ignites sensory pleasure or experience. It’s emotional, expressive, and animated. Passion uses all five senses. It’s the food blog with photos making your mouth water, the Occupy movement, and divisive issues.Power exercises authority and control. It’s a command over people, circumstances, and self. It’s the man with the gun, people with leverage, and military might.Prestige says, “I’m better than you.” It’s one-upmanship, using symbols of hierarchy, rank, and achievement. The luxury car signaling affluence, your coveted award, and the backstage pass. Innovation (or Rebellion) defies absolutes. The bat suit and the first horseless carriage.Trust builds loyalty with repetition and reliability.It’s about the familiar and predictable — the safety and comfort of routine. It’s a pristine track record and consistent performance. Warren Buffett and Amazon 1-Click.
Anytime we’re drawn to something, fascination cues are at play. For writers, using these cues may make the difference between forming an emotional connection with your readers and your content falling flat.
No comments:
Post a Comment